HypnoCoaching for Better Workplace Performance

A successful company can only operate with successful employees. During my 20-year career in HR at several international corporations, I gained experience in environments where strong emphasis was placed on developing employees’ professional skills and competencies. A recurring question was always the same: trainings are costly, employees enjoy them, but their long-term impact is difficult to measure. Often, the positive changes seen immediately after a training proved temporary, with employees reverting to old habits within weeks. The same patterns were observed in individual leadership development and coaching.

About Trainings and Individual Development

Why do leaders often see trainings as ineffective? Companies are willing to invest in development only if it brings a return, moves the present situation forward, and eventually generates profit. On an individual level, this means employees who complete 3–4 different trainings, or receive coaching, are expected to become more efficient colleagues and leaders as quickly as possible. Assuming the trainer or coach does their job well, what determines whether the desired result is achieved?

The answer lies within the participant. A person’s mental, physical, and emotional state all play a role. Even though we may look at someone only as an “employee,” and expect them to deliver at work from 8 to 6, in reality, they are whole individuals influenced by life experiences and environmental factors around the clock. These influences shape the accountant, programmer, or salesperson we work with. This is even more true for leaders, whose decisions affect colleagues, teams, and broader company processes. Traditional development methods, no matter how well-designed and tailored, eventually hit their limits.

There is, of course, a great need for trainings and leadership development—employees themselves value them, and companies that invest in development earn greater respect among staff. Over the years, I have had the opportunity to work with excellent trainers and coaches in various programs. However, their work typically focuses on workplace behavior, skills, and performance. The root causes of performance issues, however, often run deeper—linked to continuous personal and environmental factors outside the workplace. Since trainers and coaches are not meant to intervene in personal life, personality, or deeper emotional matters, development processes often fall short.

The Method: HypnoCoaching

HypnoCoaching goes beyond the limits of traditional coaching. Through specialized techniques, it helps uncover subconscious mechanisms that may prevent individuals from effectively applying what they learned in trainings or development programs. Our subconscious influences persistence, self-esteem, relationships, work ethic, and leadership ability. It also shapes how we relate to time, success, and failure. You may have heard the saying, “It all begins in the mind—put things in order there first.” That is exactly what HypnoCoaching enables. A properly trained hypno-coach works with the client as a whole person, not just as the “employee self,” but as the complete individual.

The effectiveness of the method lies in the fact that in a light trance state, the mind becomes far more receptive to change. This state allows access to the subconscious emotions that drive transformation. Contrary to common misconceptions, relaxation is a natural state of consciousness that our brain enters multiple times every day. Although it may look like “zoning out,” it is actually a state of heightened inner focus and awareness. We remain fully conscious, aware of ourselves, and in control of our actions. These are the moments when, even while perceiving the outside world, we drift inward—during travel, reading, or routine activities like driving. Numerous studies, MRI results, and articles support the benefits of this state, which is why hypnosis is now widely used not only in therapy and healing but also in sports, business, and any situation where greater performance, creativity, or resilience is required.

Highlights of International Examples of Use:

• Sir Winston Churchill – for stress relief and mental stamina during his premiership
• John McAfee – for developing his staff
• Thomas Edison – used relaxation and self-hypnosis while perfecting his inventions
• Andre Agassi – to improve concentration and sports performance
• Phil Jackson (Chicago Bulls coach) – to boost the performance of Michael Jordan, Kobe Bryant, and Shaquille O’Neal
• Henry Ford & Nikola Tesla – for self-development
• Nikola Tesla - for self-development
• Hollywood actors (Ben Affleck, Sylvester Stallone, Matt Damon, Drew Barrymore, etc.) – for stress relief, performance enhancement, and mental resilience
• Widely applied by Wall Street and Silicon Valley professionals and executives to increase performance, creativity, innovation, and stress management

In my own practice, I have worked with executives, sales professionals, financial experts, and many others. For privacy reasons, their names are not listed here, but references are available upon request.

My Recommendation

I recommend HypnoCoaching for leaders who are new to their positions and face challenges with motivation, delegation, or strategic thinking—in other words, those still developing their leadership identity. I also recommend it for experienced leaders who feel stuck, whose effectiveness has declined, and who are looking for renewal.

Additionally, this method is valuable for talented employees or future leaders identified by the company as long-term key players, whose individual performance significantly influences the success of their teams or professional units.

Highlights of Main Topics:

• effective leadership: developing strategies, inspiring others, sustaining personal motivation
• enhancing communication skills in daily work
• public speaking and presentation skills
• stress and failure management, burnout recovery, reconnecting with inner motivation
• increasing professional effectiveness
• successful time management
• building self-confidence, initiative, and independence